How APIs Help Employee Benefits Technologies Work Together

How APIs Help: A Benefits Administration Technology Expert Explains | Luray Tobar | Corporate Synergies
APIs are intermediaries that allow different applications to talk to each other. Translation: they make technologies function like one big happy family. More on how APIs help…
As Seen in The Current Insurance Journal
As Seen In

Chances are, whether you’re reading this article on your mobile device or a desktop, you’re actively using at least one application programming interface, or API, an intermediary that allows the real-time data exchange between two applications. Enabling efficiencies in benefits administration technology is how APIs help HR professionals.

APIs can exist as part of an app’s architecture or be added later to make two independent applications work together. This is especially useful in human resources and benefits administration where there are seemingly thousands of technology options. Enabling two apps to “talk” to one another means more efficient data sharing.

What’s an API?

Think of APIs as an intermediary that allows different applications to share the same data in a universal language. This maximizes user experience because data is only entered once, but it can be applied to a variety of tasks simultaneously.

Take ride-sharing apps, for example. In order to organize a trip on the rideshare platform, your phone has to do several things at once. You have a messaging component, push notifications, maps and payment handling that work together as one cohesive program.

Without APIs connecting all of these things, the separate components would be operating independently of one another, and nothing would be accomplished.

How APIs Help In Benefits Administration

Unfortunately, insurance companies haven’t always been the most tech-savvy, leaving API integration to the start-ups.

In fact, those of us working in employee benefits administration remember how easy it was to make mistakes when entering employee data manually. Enter a middle initial in one field and the full middle name in another and problems bubble up for both the employer and the employee. Now, these two records don’t exactly match, causing confusion down the line.

Benefits administration technology now integrates with HRIS platforms, making enrollment more seamless. When a new employee, John Smith, joins the firm he fills out a form as part of his payroll onboarding. With API integration, the information submitted to the payroll platform is automatically shared with the firm’s health plan platform. Suddenly, something that once took days might only take a few hours.

The ability to seamlessly connect platforms is providing companies with more flexibility in the solutions they choose. Many employers who previously shopped for an all-in-one solution can now get best-in-breed platforms and use APIs to connect them.

Potential Drawbacks

Not all platforms will connect easily—even if a vendor you’re considering says they can. Be sure to ask about specific platform integrations and how much experience they have with them. It’s not out of the ordinary to request references at this stage of your buying process.

Ask about known issues and limitations when integrating two platforms, such as formatting discrepancies in the addresses of employees who are based abroad. If you have unique populations that could throw the platform for a loop, you might need a plan B.

Integrating platforms isn’t without its potential headaches. But the benefit of how APIs help is the motivator.

Once you feel confident in the platforms you’re connecting, implementation can take time. Plan for several weeks of implementation before going live.

This is also a good time to talk about security. Any time information is sent from one platform to another, there is a risk. Ask the vendor to provide detailed information about their security and encryption measures.

Cost should always be part of the conversation. Some vendors may add all fees into the initial implementation cost, while others have hidden fees in the integration, which could be charged on both sides of the data transfer. Think of it like crossing a bridge and paying a toll in each direction, to the tune of a few thousand dollars. Request information about fees in advance and calculate if they are manageable for your business.

Understanding how disparate platforms talk to each other—or whether they don’t—has emerged as a vital aspect of selecting benefits technology. APIs create an opportunity for benefits managers to have an easy-to-use technology suite that enables them to keep pace with the rest of the business.

Luray Tobar
Luray Tobar leads a team of talented Corporate Synergies benefits administration managers and technology support staff. She creates and drives standard processes, coordinates all Client Solutions activities, and oversees implementations and maintenance of benefits administration technology and workflow automation.

Share

Related Content

Latest Content

Want More?

On Demand Webinars​

View any of our past recorded webinars. Note that the recorded webinars are not eligible for CE credits.

Current Events Calendar ​

Learn from respected experts while you earn CE credits for select continuing education events, free of charge.​

Further Learning​

Never miss another event! Receive email alerts for upcoming events and service offerings.​

LIKE WHAT YOU'RE READING?

Get Notified!

We will send important benefits-industry information directly to your inbox as it becomes available, including accredited CE events.

Alexis Holdcroft

Senior Account Manager
Corporate Synergies

Alexis Holdcroft provides account management support and supervises day-to-day program deliverables for clients serviced by the Corporate Synergies Bethesda, Maryland, regional office.

She assists in the development of health and welfare benefits programs based on needs analysis, budget forecasting and detailed contract comparisons. She draws upon her human resources and account management background to deliver exceptional client service.

Prior to joining Corporate Synergies, she was an Account Executive for SET SEG, where she specialized in employee benefits for Michigan public schools. Previously she was an HR Coordinator for SET SEG Insurance Services Agency, where she handled benefits and ADP administration, recruitment, policy administration and new-hire orientation.

Alexis earned a Bachelor of Science degree in Human Resources from Michigan State University. She holds a Life and Health Insurance license.

John Crable

RHU Senior Vice President 
Corporate Synergies

After initially launching his career with MetLife in 1993, John Crable soon joined the brokerage and consulting firm Corporate Dynamics, the predecessor to Corporate Synergies formally established in 2003. 

John is a lead consultant to a broad array of organizations across all industries from private and public sector companies to non-profit organizations and associations; expertly aiding in the negotiation, design, implementation and servicing of their employee benefits programs. He has a particular talent for reducing employer costs through diligent carrier negotiations and identifying creative funding strategies, while helping an organization maintain high- value, comprehensive healthcare solutions. Web MD, RWJ Barnabas Health, H&M, The Barnes Foundation, Celgene, Sharp Electronics, Einstein Health System, Rhodia, IKEA, Wellpath, NVR homes and Carrington Mortgage represent several of the employers John has partnered with over the years. 

John currently sits on the broker advisory board for Cigna. He is also proud to serve as Chair of the Corporate Executive Board of The Philadelphia Museum of Art and regularly volunteers as a mentor to at-risk youth at Urban Promise in Camden, New Jersey.

Raymond Kim

Regional Vice President of Account Management
Corporate Synergies

Ray has been with Corporate Synergies for over 15 years, serving in all roles within Account Management. Ray is responsible for leading a team of Account Managers with a primary objective of guiding employers in the design of benefit programs that emphasize cost control and higher value for the organization and the plan participant. He serves as an executive sponsor for clients and ensures the teams have the support and resources to successfully provide benefits and insurance consultation. Prior to joining Corporate Synergies in 2005, he was a Benefits Specialist with then Towers Perrin. Ray is a graduate of The Pennsylvania State University with Bachelor of Arts degrees in English and Communications.

Tim Sullivan

VP, Network Strategy
PerformRx 

As a pharmacist by background, Dr. Sullivan has held leadership roles in the health insurance and pharmacy benefit space for over 15 years. His focus on employer group and commercial benefit strategy has been a hallmark of his career, having helped craft competitive offerings across the spectrum of fully-insured to large self-funded and everything in between. Currently Tim leads network, rebate, and pricing strategy for PerformRx, helping drive growth and innovation while levering a transparent and high touch approach. He resides in the Chicago suburbs, loves spending time with his wife and three young boys, and can be found golfing/cycling/skiing/cooking on those rare instances when free time opens up.

Nicole Crowley

Coming Soon

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Matt McCuen

National Executive at Imagine360

Matt McCuen is an industry veteran, with over 30 years of experience in the self-funded space.  

As the National Marketing Executive for Imagine360, Matt works with self-funded employers across the nation to improve the benefits they offer to their employees and families. 

Imagine360 is the leading provider of employer-sponsored health plan solutions that deliver deep cost savings and concierge member support. Leveraging 50+ years of expertise, Imagine360’s solutions combine the financial benefits of reference-based pricing, best-in-class member support, and health plan administration.  

Greg Santulli

CEO of Rx Valet

Greg Santulli is the CEO and Co-Founder of Rx Valet, an industry leading Pharmacy Cost Savings company. Greg has over 30 years of experience in healthcare and pharmacy. His leadership has positioned Rx Valet as the one of the leading providers of Pharmacy Cost Containment, low-cost access to medications and a successful pharmacy benefit manager. His company’s approach is to engage all parties involved to provide unprecedented results. 

Mitch Lamoriello

VP Wealth Advisor at Advus Partners

Mitchell has innovation in his bones. He understands the unique challenges and circumstances clients face in their financial lives, and is passionate about discovering new ways his family firm can help serve a changing investor and investment marketplace.

As an investment specialist, Mitchell sits on the Advus’ investment committee. He also is responsible for assisting in the firm’s qualitative and quantitative due diligence process and contributing to the research on capital markets and global economic conditions. His knowledge base in investments provides him with a strong foundation to help answer client questions and navigate issues with their portfolio. As he spends more time with clients, Mitchell understands the importance of achieving goals and has expanded his knowledge, skills and approach beyond investments to encompass holistic financial planning.

andy rhea

Andy Rhea

President of Align Risk Solutions

Andy is the President of Align Risk Solutions. Prior to the formation of Align, Andy served as General Counsel to the Captive Insurance Division for the Tennessee Department of Commerce and Insurance. He began his legal career with the Mississippi Insurance Department and in private practice. He is a licensed attorney (in both Tennessee and Mississippi) and holds the Associate in Captive Insurance designation. Andy is very active in various captive insurance associations, currently serving as the President of the Tennessee Captive Insurance Association. Andy is a graduate of Mississippi State University where he received a BBA and MBA, and he earned his law degree from the University of Mississippi. During the feasibility and formation phases of Align’s process, Andy is involved in all regulatory, business plan and application functions. Ongoing, Andy is responsible for corporate governance, regulatory matters, and client relationships. 

Andrew Zito

President/CEO – Advus Fincancial Partners

Andrew has always been fascinated by complex things. The more complicated something is, the more he wants to understand it and fix it. From applying technology to solve business problems to working with plan sponsors to untangle complicated situations, he thrives on finding efficient and effective solutions.

Andrew oversees the operations of Advus, translating the firm’s vision and objectives into actionable processes. His responsibilities encompass technology solutions, business processes, service standards and human resources. He also is directly responsible for the retirement plan division and settingits strategic direction.

Andrew specializes in the qualified retirement plan aspect of the Advus business. Throughout his career, he has worked with retirement plans in a variety of different capacities. He began his career as an intern at Advus (formerly LAMCO Advisory Services, Inc.) assisting with compliance testing. He then spent several years working on platform conversions for retirement plans before moving into his present consulting role. Within the retirement plan space, he specializes in complex plan situations including plan mergers, spinoffs, complex regulatory audits, M&A activity and error corrections.