Buyer Beware: Not All Benefits Technology is Created Equal

Benefits Technology—What Could Go Wrong? Plenty, This Expert Says | Luray Tobar | Corporate Synergies
When it comes to benefits technology, don’t be wooed by the promise of carefree enrollment and administration. For the unwary, there are a lot of ways it could all go wrong.
As Seen in HRTechnologist
As Seen In

Pay attention to the news in the HR world and one thing will become very clear: there’s a software platform for just about everything. But not all benefits technology is created equal.

There are benefits administration platforms to select and manage plans, automate payroll, manage retirement plans, onboard new employees, track applicants, measure satisfaction and track time off—all in one or separately.

Benefits technology platforms promise a better way to manage HR functions.

It’s easy to be wooed by the promise of carefree benefits administration. But whether you’re moving from paper to a benefits administration platform, or you’re adding another program to your current HR stack, there are a lot of ways it could go wrong.

Here are important considerations to guide you in your journey for easier, more streamlined benefits administration:

Determine your organization’s needs.

If you want to move to a better benefits technology solution, consider why. For example, if your employees enroll in benefits on paper and you manually enter elections, moving to a tech platform will save time.

But if you’re interested in moving from one benefits administration platform to another, figuring out your next move can be difficult. We’ve heard more than once that a client wants to move to a new platform because the “data is all messed up.” The solution might be as straightforward as working with your benefits technology vendor to correct some errors, rather than implementing something completely new.

Every organization is unique and has different needs. Benefits administration platforms are not a one size fits all.

The needs for a 150-person bank switching from paper to a tech platform are no doubt different than the needs of a 500-person factory. When figuring out your needs, focus on how your employees consume information and what your HR team needs.

  • What is the channel of choice for your employees? (email, mobile device, text, paper, chat, etc.)
  • Are your employees computer savvy?
  • What is your employee benefits participation rate?
  • How important is full integration for HR as well as the employee experience?
  • Does your HR team need help with benefits billing reconciliation?
  • Do you need more robust reporting capabilities or analytics?
  • Is the benefits administration system able to automate the evidence of insurability process?
  • How complex are your eligibility and employee benefit offerings?

While you’re discussing your needs and evaluating benefits technology vendors, you should also consider the pros and cons of a “fully integrated” benefits administration system. Though some platforms tout the idea of seamless integration, it’s often not the best approach. For example, the platforms that excel at HRIS/payroll functions may be lacking on the benefits administration side, and vice versa. Employers should seriously evaluate if a fully integrated solution is the right approach. If you choose multiple vendors, there are other ways to “integrate” platforms via an API or single sign-on.

Your benefits administration platform should minimize risk and provide the most up-to-date information to you and your HR team.

Think through your multi-year plan.

Choose benefits administration software that will help you solve immediate needs and will work for you over the next several years. To do this, you’ve got to know where your organization is headed, and how the benefits software will grow with you. If mergers or acquisitions are in your future, your platform may need to support more complicated employee benefits or the need to add new groups or locations with different rules and/or benefits.

You should also consider costs over a three- to five-year period since most platforms add implementation fees to year one.

Ask benefits technology vendors the tough questions.

Now that you have a sense of your needs, it’s time to request vendor demos. I recommend reviewing three or four benefits administration platforms. This will allow you to compare features and interfaces. As part of this process, it may even make sense to see the first two platform demos a second time after you’ve seen several. This will give you the opportunity to ask better questions the second time around.

The benefits technology vendor’s job is to sell their product based on features. I urge clients to ask specific, pointed questions about a feature you’re interested in, including:

  1. Do you have clients doing this today? If so, how many?
  2. Have you seen any pitfalls? How have you addressed them?
  3. What is your support/service model? What can you tell me about the team supporting it?

When it comes to choosing benefits technology, you want a solution that can help you and your employees save time, easily access and update coverage, control cost and minimize risk. But choosing the right benefits administration platform can be tricky and you don’t want to be the guinea pig. By looking inward at your own needs and goals before undergoing a sales pitch, you can avoid making the wrong decision.

Luray Tobar
Luray Tobar leads a team of talented Corporate Synergies benefits administration managers and technology support staff. She creates and drives standard processes, coordinates all Client Solutions activities, and oversees implementations and maintenance of benefits administration technology and workflow automation.

Share

Related Content

Latest Content

Want More?

On Demand Webinars​

View any of our past recorded webinars. Note that the recorded webinars are not eligible for CE credits.

Current Events Calendar ​

Learn from respected experts while you earn CE credits for select continuing education events, free of charge.​

Further Learning​

Never miss another event! Receive email alerts for upcoming events and service offerings.​

LIKE WHAT YOU'RE READING?

Get Notified!

We will send important benefits-industry information directly to your inbox as it becomes available, including accredited CE events.

Amanda Freudenthal for workforce strategy for employers

Amanda Freudenthal

 Founder and Chief People Advisor
Trusted HR Synergies, LLC  

Amanda holds dual-Bachelor’s degrees in Human Resources  (HR)  Management and Computer Systems and has more than  20 years of HR practitioner experience in-house and as a consultant for the last ten years. Her consulting experience includes supporting start-ups to 500 employees, nationwide and internationally, across all industries and supporting everything from the day-to-day people functions to strategic advising for executives and Boards.

Amanda brings a strong passion for helping organizations streamline processes, remain compliant, and she takes pride in viewing all matters through the lens of all involved.  Amanda aims to place the “human” in Human Resources through her white glove approach. Understanding the why (a.k.a. “know”) versus providing “no” without a solution, is what sets her aside from other HR professionals.  

Jeff Litwin

Vice President, Finance – American Contracting and Environmental Services

Jeff Litwin has been with American Contracting & Environmental Services Inc. for over 17 years. During his tenure, he has held positions in estimating, preconstruction and has held his current role as VP of Finance for the last 3+ Years. In his current role, Jeff oversees all accounting and finance functions of the company, while still staying heavily involved in operations through his guidance in the preconstruction department. Jeff was a key contributor during ACE’s transition from a fully funded insurance model to self-funded in 2023 and maintains a strong interest in the company’s healthcare setup.

Alexis Holdcroft - workforce strategies for employers

Alexis Holdcroft

Senior Account Manager
Corporate Synergies

Alexis Holdcroft provides account management support and supervises day-to-day program deliverables for clients serviced by the Corporate Synergies Bethesda, Maryland, regional office.

She assists in the development of health and welfare benefits programs based on needs analysis, budget forecasting and detailed contract comparisons. She draws upon her human resources and account management background to deliver exceptional client service.

Prior to joining Corporate Synergies, she was an Account Executive for SET SEG, where she specialized in employee benefits for Michigan public schools. Previously she was an HR Coordinator for SET SEG Insurance Services Agency, where she handled benefits and ADP administration, recruitment, policy administration and new-hire orientation.

Alexis earned a Bachelor of Science degree in Human Resources from Michigan State University. She holds a Life and Health Insurance license.

John Crable

RHU Senior Vice President 
Corporate Synergies

After initially launching his career with MetLife in 1993, John Crable soon joined the brokerage and consulting firm Corporate Dynamics, the predecessor to Corporate Synergies formally established in 2003. 

John is a lead consultant to a broad array of organizations across all industries from private and public sector companies to non-profit organizations and associations; expertly aiding in the negotiation, design, implementation and servicing of their employee benefits programs. He has a particular talent for reducing employer costs through diligent carrier negotiations and identifying creative funding strategies, while helping an organization maintain high- value, comprehensive healthcare solutions. Web MD, RWJ Barnabas Health, H&M, The Barnes Foundation, Celgene, Sharp Electronics, Einstein Health System, Rhodia, IKEA, Wellpath, NVR homes and Carrington Mortgage represent several of the employers John has partnered with over the years. 

John currently sits on the broker advisory board for Cigna. He is also proud to serve as Chair of the Corporate Executive Board of The Philadelphia Museum of Art and regularly volunteers as a mentor to at-risk youth at Urban Promise in Camden, New Jersey.

Raymond Kim

Regional Vice President of Account Management
Corporate Synergies

Ray has been with Corporate Synergies for over 15 years, serving in all roles within Account Management. Ray is responsible for leading a team of Account Managers with a primary objective of guiding employers in the design of benefit programs that emphasize cost control and higher value for the organization and the plan participant. He serves as an executive sponsor for clients and ensures the teams have the support and resources to successfully provide benefits and insurance consultation. Prior to joining Corporate Synergies in 2005, he was a Benefits Specialist with then Towers Perrin. Ray is a graduate of The Pennsylvania State University with Bachelor of Arts degrees in English and Communications.

Dr. Tim Sullivan

Managing Director, Pharmacy Advisory Services
Optum Advisory

As a pharmacist by background, Dr. Sullivan is a seasoned managed healthcare executive with extensive experience in employer group strategy, drug pricing, pharmacy benefit management and network operations. He is an expert at leading high-impact pharmacy programs balancing affordability, access, and clinical value for health plans, employers and patients. Dr. Sullivan helped craft competitive offerings across the spectrum of fully insured to large self-funded employers, and everything in between. Having held leadership roles in the health insurance and pharmacy benefit space for over 15 years, currently, Dr. Sullivan leads the Pharmacy Advisory Services for Optum Advisory as Managing Director. 


Nicole Crowley

Coming Soon

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Matt McCuen

National Executive at Imagine360

Matt McCuen is an industry veteran, with over 30 years of experience in the self-funded space.  

As the National Marketing Executive for Imagine360, Matt works with self-funded employers across the nation to improve the benefits they offer to their employees and families. 

Imagine360 is the leading provider of employer-sponsored health plan solutions that deliver deep cost savings and concierge member support. Leveraging 50+ years of expertise, Imagine360’s solutions combine the financial benefits of reference-based pricing, best-in-class member support, and health plan administration.  

Greg Santulli

CEO of Rx Valet

Greg Santulli is the CEO and Co-Founder of Rx Valet, an industry leading Pharmacy Cost Savings company. Greg has over 30 years of experience in healthcare and pharmacy. His leadership has positioned Rx Valet as the one of the leading providers of Pharmacy Cost Containment, low-cost access to medications and a successful pharmacy benefit manager. His company’s approach is to engage all parties involved to provide unprecedented results. 

Mitch Lamoriello

VP Wealth Advisor at Advus Partners

Mitchell has innovation in his bones. He understands the unique challenges and circumstances clients face in their financial lives, and is passionate about discovering new ways his family firm can help serve a changing investor and investment marketplace.

As an investment specialist, Mitchell sits on the Advus’ investment committee. He also is responsible for assisting in the firm’s qualitative and quantitative due diligence process and contributing to the research on capital markets and global economic conditions. His knowledge base in investments provides him with a strong foundation to help answer client questions and navigate issues with their portfolio. As he spends more time with clients, Mitchell understands the importance of achieving goals and has expanded his knowledge, skills and approach beyond investments to encompass holistic financial planning.

andy rhea

Andy Rhea

President of Align Risk Solutions

Andy is the President of Align Risk Solutions. Prior to the formation of Align, Andy served as General Counsel to the Captive Insurance Division for the Tennessee Department of Commerce and Insurance. He began his legal career with the Mississippi Insurance Department and in private practice. He is a licensed attorney (in both Tennessee and Mississippi) and holds the Associate in Captive Insurance designation. Andy is very active in various captive insurance associations, currently serving as the President of the Tennessee Captive Insurance Association. Andy is a graduate of Mississippi State University where he received a BBA and MBA, and he earned his law degree from the University of Mississippi. During the feasibility and formation phases of Align’s process, Andy is involved in all regulatory, business plan and application functions. Ongoing, Andy is responsible for corporate governance, regulatory matters, and client relationships. 

Andrew Zito

President/CEO – Advus Fincancial Partners

Andrew has always been fascinated by complex things. The more complicated something is, the more he wants to understand it and fix it. From applying technology to solve business problems to working with plan sponsors to untangle complicated situations, he thrives on finding efficient and effective solutions.

Andrew oversees the operations of Advus, translating the firm’s vision and objectives into actionable processes. His responsibilities encompass technology solutions, business processes, service standards and human resources. He also is directly responsible for the retirement plan division and settingits strategic direction.

Andrew specializes in the qualified retirement plan aspect of the Advus business. Throughout his career, he has worked with retirement plans in a variety of different capacities. He began his career as an intern at Advus (formerly LAMCO Advisory Services, Inc.) assisting with compliance testing. He then spent several years working on platform conversions for retirement plans before moving into his present consulting role. Within the retirement plan space, he specializes in complex plan situations including plan mergers, spinoffs, complex regulatory audits, M&A activity and error corrections.