Rising healthcare costs are pushing both employers and employees to make more intentional healthcare choices. When employers incentivize employee choices that lower plan costs, by lowering copays and deductibles for utilizing high-performance care providers for example, organizations can improve care quality for everyone. However, success depends on clear communication. Benefits education should focus on helping employees understand why switching providers benefits their wallets and their overall health. If benefit leaders can position themselves as advocates and make it easy for employees to use these strategic benefits, then employee engagement and experience improve which fosters talent retention.
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Key Strategies for Employers
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Incentivizing employees improves outcomes and lowers costs
Benefit leaders can motivate employees to choose top-performing providers by lowering copays and deductibles when they use these preferred clinicians.
Example: Specialist copay drops from $80 to $40 when choosing a high performance doctor.
Communication and education are essential
Switching providers is a behavioral hurdle. Clear, empathetic education helps employees understand why the change benefits them.
Advocacy strengthens trust and supports retention
Benefit leaders should position themselves as advocates for employee well-being by ensuring they understand how to use their benefits effectively.
