Related Resources: EPIC: Corporate Synergies’ Lifestyle Management Tool
Welcome to another edition of the Wellness Minute. I’m Gary Cassidy. Today, we conclude our ten part series “Wellness as a Business Plan.” Part ten address the importance of your health & wellness programs’ reputation among its participants.
What do we mean when we talk about a health & wellness program’s reputation? We’re talking about:
- Privacy and security
Consistency is negatively impacted when participants don’t feel your commitment to the program, or worse, they think the program has fallen off your radar. To ensure consistency you should:
- Frequently communicate throughout the year; and,
- Have an annual launch date, screening dates, activity challenge dates…and stick to it
Trust is negatively impacted when employers don’t follow through on the plan they outlined (or promised) participants at the beginning of the year. To maintain trust you should:
- Ensure the program key dates are hit;
- Rewards are delivered in a timely fashion; and,
- Frequently communicate the programs details, progress and successes
Privacy and security are negatively impacted when employees don’t feel that their personal health information is being protected. This can create a barrier to participation. To reduce concerns you should prominently communicate your policies:
- Confidentiality (HIPAA, EEOC, ACA);
- Reasonable Alternatives (required by the ACA); and,
- Affidavits of completion (either print or electronic)
Ultimately, your reputation is about the confidence your participants have in your wellness program. Whether we were talking about consistency, trust, or privacy and security, a key element to combatting those issues was communication. Not controlling the message and going silent throughout the year can sow the seeds of doubt that will negatively impact participation in your wellness program.
For more information on this and other topics, please visit our Knowledge Center at corpsyn.com. Thank you.