Turning Wellness Investment Into Participation | September 14, 2017

Gary Cassidy

Health & Wellness | WellnessMINUTE with Gary Cassidy
Employee Education and Communication Director Gary Cassidy begins a new wellness series that focuses on wellness solutions. In this video, he explains solutions to participation barriers.

Related Resources: 
EPIC: Corporate Synergies’ Lifestyle Management Tool

Video Transcript: 

Hi, I’m Gary Cassidy and welcome to another edition of the WellnessMINUTE. In previous episodes we’ve helped you identify your participants, and drill down into barriers to their engagement and strategies that help eliminate those barriers. Today we being a new series that focuses on solutions.

For anyone who’s ever planned a wedding…tell me if this sounds right? You decide on your guest list, send out your invitations, reserve your venue, pick the size of your dance floor, order the food and buy the wedding favors…but you don’t require anyone to RSVP. You just assume that everyone will show up. Right? And if they don’t then that’s okay. Isn’t that how it works?

I can imagine that most everyone is vigorously shaking their heads “no” at this point. And you’re right. Weddings are expensive. You’re investing your hard earned money into a major event and cost savings are very important. You need to know who’s coming and who’s not coming.

Similarly, wellness programs are also a significant investment in your organization’s budget. All of the time and money that you personally invest in your wellness strategy and program needs to equate to active participation. But unlike a wedding, when people don’t RSVP, or participate, it’s not your desired outcome.

While initially it may seem like you’re saving money by paying for fewer biometric screenings, premium discounts, gift cards, or wearable tracking devices, the truth of the matter is that non-participants are actually costing your organization more money that those who choose to engage in your wellness program.

Remember, the Michigan study found that keeping low risk participants, those with 0-2 risk factors, low risk saves employers more annually than reducing existing risk factors. The closer you get to 100% participation, the closer you get to understanding your organizations health risks and effectively managing chronic conditions that directly impact your healthcare costs.

For more information on this and other topics, please visit our Knowledge Center at corpsyn.com. Thank you.