Related Resources: EPIC: Corporate Synergies’ Lifestyle Management Tool
Welcome to another edition of the Wellness Minute. I’m Gary Cassidy. Today, we begin discussing the key elements of your health & wellness strategy that can impact your participants’ engagement. Strategy focuses on your tone, understanding your population, your timing and outcomes.
The tone of your health & wellness program is about the importance you place on it as a part of your organizations culture and philosophy. If it’s perceived as an afterthought, or that you have a health & wellness program in name only, then your participants will pick up on that and your participation will suffer.
And this not only impacts your participants, but it also impacts your leadership. Remember, your leadership is anyone who’s responsible for the supervision of employees in your organization…not just your C-Suite. And they can make or break your health & wellness initiative.
If you roll out a new process for performance appraisals, you expect your leadership to embrace and adhere to this new program. Similarly, while participation in health & wellness programs is voluntary, the support from your leadership needs to be seen as a part of their responsibility to support and promote their company’s culture and goals.
Actions speak louder than words, and non-verbal cues such as being first in line for biometric testing or simply wearing a fitbit, can speak volumes. It’s also easy to talk about the participant’s skin in the game, but what about the employer’s skin in the game? Your commitment to health & wellness has to be more than what you say…it also needs to be reflected in what you do as an organization.
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