Health & Wellness Case Study: Soft Dollar Value | January 4, 2018

Gary Cassidy

WellnessMINUTE | Health & Wellness Case Study: Soft Dollar Value
When creating the formula for your organizations’ health & wellness value/return on investment, productivity cannot be overlooked. Employee Education & Communications Director Gary Cassidy explains how higher risk factors can lead to lost productivity, and lost days from work.

EPIC: Corporate Synergies’ Lifestyle Management Tool


Video Transcript: 
Hi, I’m Gary Cassidy and welcome to another edition of the WellnessMINUTE. Today, we continue a series dissecting a case study to help provide you perspective, and possibly realign expectations, on what you can reasonably expect to see and uncover from your first two to three years of a participation-based wellness strategy.

When measuring the success of a health & wellness program, may times the focus is on the hard dollar Return on Investment –typically associated with an outcome-based wellness strategy. However, the soft dollar Value of Investment – typically associated with a participation-based wellness strategy – can be seen when measuring productivity.

From a productivity point-of-view, let’s take a look at how this case study’s risk stratification costs translated into lost days from work:

  • Low risk (0-2): 0 additional days
  • Medium risk (3-4): 2.2 additional days
  • High risk (5+): 4 additional days

Now, let’s take a deeper dive into the top medical conditions impacting productivity. They are:

  • Allergies
  • Anxiety
  • Asthma
  • Arthritis
  • Depression
  • Diabetes
  • Heart problems
  • High blood pressure
  • Migraines
  • Smoking

On average, participants with these conditions had 1 – 2 times more days out of the office than those without. And many of these conditions are treatable through preventive measures.

When creating the formula for your organizations’ wellness value/return on investment, productivity cannot be overlooked. Beyond your medical costs – one of the top line items in many budgets – is understanding how your employee’s productivity, both absenteeism and presenteeism (showing up to work sick), can also have a direct negative impact on your company’s overall profitability.

For more information on this and other health & wellness topics, visit our Knowledge Center at Thank you.

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Gary Cassidy and Corporate Synergies' internal creative team generate professional, branded programs that support clients and engage and educate their employees. These programs engender heightened benefits literacy, enabling employees to properly enroll in, understand and use their benefits. As Director of Employee Education, Communications and Wellness, Gary works closely with account management teams to develop communication and wellness strategies that drive positive changes in workforce behavior and help clients control benefit costs.