Getting Leadership Onboard for Health & Wellness Participation | September 14, 2017

Gary Cassidy

Getting Leadership Onboard for Health & Wellness Participation
From your C-Suite all the way down to your managers and supervisors, leadership buy-in to your health & wellness program is critical for driving participation. It’s important that your entire leadership team understands what you’re trying to accomplish as an organization and the importance of their role in supporting and promoting wellness. Employee Education and Communication Director Gary Cassidy explains.

Resources:
EPIC: Corporate Synergies’ Lifestyle Management Tool

Video Transcript: 
Hi, I’m Gary Cassidy and welcome to another edition of the WellnessMINUTE. Today, we continue our series focusing on solutions designed to help remove barriers to engagement and participation in your wellness program.

When we previously discussed barriers to participation, one of the key elements we identified was your organization’s leadership. From your C-Suite all the way down to your managers and supervisors. Basically anyone who has supervisory responsibility over employees.

One of our clients spent months developing their wellness strategy, engaging with their carrier and EAP vendor, creating a strategic communication campaign and getting their C-Suite buy-in. They paid to have a van show up to perform biometric screenings and to their credit they had 96% of their population register; however, on the day of the screening only 52% showed up.

When they investigated the reason for this, what they found was that on the day of the screening, many of their supervisors refused to let them attend their 15 minute screening because they did not want them away from their desks and not being productive. The supervisors were not aligned with the company’s long term strategy and the importance of these screenings.

Rolling out your wellness program to your participants is critical; however, equally as important is getting your leadership onboard. A solution to this dilemma is to have two roll outs. Before launching your wellness program to the entire organization, hold a training session, either live, via webinar or a conference call specifically for your leadership.

It’s important that your entire leadership team understand what you’re trying to accomplish as an organization and the importance of their role in supporting and promoting wellness. I know that if my boss thinks something’s important than so do I. And the reverse also holds true. Help your leadership set the proper tone for their employees in the organization to help promote participation.

For more information on this and other ACA topics, visit our Knowledge Center at corpsyn.com. Thank you.