Setting the Right Tone for Health & Wellness Participation | October 26, 2017

Gary Cassidy

Setting the Right Tone for Health & Wellness Participation | WellnessMINUTE | Gary Cassidy
It’s been said that you only have one opportunity to make a good first impression. By setting the right health & wellness expectations up front, and creating a broad vision, you can alleviate concerns and engage your hard-to-reach participants. Employee Education & Communication Director Gary Cassidy explains how.

Resources:
EPIC: Corporate Synergies’ Lifestyle Management Tool

 

Video Transcript: 
Hi, I’m Gary Cassidy and welcome to another edition of the WellnessMINUTE. Today, we continue our series focusing on solutions designed to help remove barriers to engagement and participation in your wellness program.

Perception and preconceived notions are key hurdles to manage when you have a health & wellness program. These hurdles can range from privacy and confidentiality concerns to a misunderstanding that your organization expects everyone to join a gym and commit multiple hours a week towards the health & wellness program.

It’s been said that you only have one opportunity to make a good first impression. While I believe that regardless of your first impression you have the ability to positively change someone’s perception, first impressions do initially set the tone. The same holds true for your health & wellness program.

Pre- and post-communications surrounding your health & wellness program are crucial. We tend to focus on the when, where, what and how… but many times we’re missing a key element… the “why”. Why is your organization launching a wellness program? Why are you tracking steps? Why are you asking for biometric screenings? Why are you asking your participants to complete a wellness questionnaire?

Without explaining the why up front, you’re at risk for participants drawing their own conclusions about your motives. You want to initially avoid too much detail, but a broader overview of the organization’s vision and goals, such as controlling annual premiums or helping participants maintain their quality of life, can go a long way to alleviating concerns and engaging hard to reach participants.

For more information on this and other health & wellness topics, visit our Knowledge Center at corpsyn.com. Thank you.