Related Resources: EPIC: Corporate Synergies’ Lifestyle Management Tool
Welcome to another edition of the Wellness Minute. I’m Gary Cassidy. Today, we begin discussing the key elements of your health & wellness strategy that can impact your participants’ engagement. Strategy focuses on your tone, understanding your population, your timing and outcomes.
Your health & wellness strategy is based on your population and how they interact with your organization, and more importantly, each other. Let’s say you do the work, come up with a multi-year wellness strategy, have amazing incentives and have a process in-place to measure success.
You send out your first communication at the end of the day, come in the next morning, walk the halls of your organization and wait hear your participants’ excitement mirror you own. Right? Truthfully…it’s not always the case.
- You may hear nothing. While this program represents weeks of work to you, to your participants is just Wednesday.
- Some will be really excited. But many times these are your already healthy and already active.
- Some will be indifferent. Because their perception of the program may be fueled with suspicion and distrust.
It’s important to understand who you really need to engage. Those who have health risks and choose to do nothing; and those who don’t know they have health risks. Of equal importance is tying your incentive strategy directly to your participants level of engagement. More money does not always equal more participation.
Your goal should be to engender an “I was a part of that” feeling of satisfaction, not an “I had to do this” feeling of resignation.
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