Health & Wellness | WellnessMINUTE with Gary Cassidy

Demographics & Communication in Health & Wellness Programs | March 16, 2017

By | Director of Employee Education, Communications and Wellness | 3.16.2017
In this ongoing WellnessMINUTE series, Employee Education & Communication Director Gary Cassidy explains how to identify all barriers to your health & wellness program success. While cracking the code of your organization’s demographics and communications can seem challenging, you will help increase your participant’s engagement in your wellness program, but also provide you with the aggregate metrics you need to be successful.

Related Resources: EPIC: Corporate Synergies’ Lifestyle Management Tool


Video Transcript: 

Welcome to another edition of the WellnessMINUTE. I’m Gary Cassidy. Today, we continue our series that focuses on driving participation in your organization’s health & wellness program.

Barriers are all about identifying what’s getting in the way of your health & wellness strategy being received, understood and acted upon by your participants.

How you approach your organization’s demographics and communications has the potential to either create or remove barriers to participation in your health & wellness program. When organizations take a look at the make up of their population, many times it spans from traditionalists all the way to millennials.

It’s important to understand that, similar to a 401(k) plan, depending on a person’s stage in life, their desire to participate can vary greatly. Understanding who needs what; who responds to what; and, what drives and motivates each of these generations will help propel the success of your health & wellness strategy.

The communications you use can either make or break your health & wellness program participation, and it’s a game of avoiding the extremes:

  • Too much or too little
  • Too frequent or too infrequent
  • Too high-level or too in-depth
  • And relying on untested communication channels

Successfully communicating with your population is driven by your understanding of their preferred channels of choice.

For example:

  • Posters make sense, if your participants are mostly in-house and you have common areas.
  • Electronic solutions make sense, if your participants are tech savvy and are comfortable with technology.

While cracking the code of your organization’s demographics and communications can seem challenging, the time you take to solve this puzzle can not only help increase your participant’s engagement in your health & wellness program, but also provide you with the aggregate metrics you need to be successful.

For more information on this and other topics, please visit our Knowledge Center at corpsyn.com. Thank you.